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Force India secures new sponsor

Industrial engineering company Duo has agreed a sponsorship deal with Formula One motor-racing team Force India.

The agreement will cover the 2018 F1 season, which gets underway in Melbourne, Australia next month.

Duo’s logo will feature on the rear crash structure and front wing of Force India’s cars as part of the deal, which marks the company’s first foray into F1.

Alex Moss, chief executive at Duo Group, said: “We have been involved in motorsport for some years, but it’s our first venture into Formula One. We have huge respect for Sahara Force India and what they have achieved over the last few years.

“They always deliver outstanding results and often punch well above their weight with tremendous efficiency. We really admire their racer’s attitude and it’s one of the reasons we chose to support the team. This partnership offers a great opportunity for us to develop our brand awareness on a global scale.”