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Augsburg lands new sleeve sponsor

German Bundesliga football club FC Augsburg has named engineering company Bernd Siegmund as its new sleeve sponsor.

Bernd Siegmund is an existing partner of the club and its new three-year deal will cover the 2018-19 to 2020-21 seasons. The agreement was brokered by the Lagardère Sports agency.

Bernd Siegmund will benefit from extensive brand exposure during Augsburg matches, while it will also receive access to players for promotional initiatives.

Augsburg’s managing director of marketing and sales, Robert Schraml, said: “With Bernd Siegmund, we have not only gained a company on the doorstep as a sleeve partner, but also a world market leader with enormous growth and a Europe-wide presence. We are delighted that Bernd Siegmund is relying on FCA as a communication platform and that it will be the sleeve partner for several years.”

Bernd Siegmund replaces Baramundi Software as the club’s sleeve sponsor.