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Super Rugby’s Chiefs renew with shirt sponsor

New Zealand-based Super Rugby franchise the Chiefs has extended its major sponsorship agreement with construction company Generation Homes.

The deal will cover the 2018 and 2019 Super Rugby seasons and will grant Generation Homes continued brand exposure on the Chiefs’ shirts. The company had enjoyed back-of-shirt placement during the 2017 campaign.

Generation Homes, a New Zealand-based company, first partnered with the team, which is based in Hamilton, in 2014.

Generation Homes chief executive Kevin Atkinson said: “Our sponsorship of the Chiefs provides a great platform from which we can make sure the Generation Homes brand stays top-of-mind for our country’s legion of rugby union fans.”