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Breedon Group expands Leicester Tigers partnership

English Premiership rugby union club Leicester Tigers has signed a three-year extension to its partnership with construction materials company Breedon Group.

The new agreement runs until the 2021-22 season and grants Breedon Group continued brand exposure on the front of the team’s shirts in the space above the club crest.

As part of the deal, the company will sponsor the newly-named Breedon Stand at the Tigers’ Welford Road stadium.

Breedon Group, a Leicestershire-based company, will also benefit from player appearances and image rights.

Leicester Tigers commercial director Andrea Pinchen said: “For all associated with the club, the Breedon Stand represents the strong history, heritage and success of this club. Throughout the stadium’s redevelopment in recent years, the traditions of the stand have remained – something the players and fans are keen to uphold.”

Breedon Group first partnered with the Tigers in July 2016.