Serie A club Inter Milan has signed yet another Chinese market deal, this time with the Chinese subsidiary of US boiler company A.O. Smith.
Inter’s China deals are the result of a major marketing push by Chinese owners Suning, which acquired the club in 2016.
According to Inter’s commercial subsidiary Inter Media and Communication SpA, Inter was paid €52.2m ($60.3m) by two Chinese media agencies for marketing and negotiating sponsorship agreements in Asia in 2017-18.
This year, Inter also made deals with FullShare, a Chinese tourism, education, renewable energy and real estate conglomerate; Lvmama.com, a Chinese tourism and leisure platform; and ceramics company Monalisa Tiles.
Inter also has active deals with the Changhong television group and Chinese-owned car maker SWM Motors.