Inter’s Chinese connection reaps more rewards

Serie A club Inter Milan has signed yet another Chinese market deal, this time with the Chinese subsidiary of US boiler company A.O. Smith.

Inter’s China deals are the result of a major marketing push by Chinese owners Suning, which acquired the club in 2016.

According to Inter’s commercial subsidiary Inter Media and Communication SpA, Inter was paid €52.2m ($60.3m) by two Chinese media agencies for marketing and negotiating sponsorship agreements in Asia in 2017-18.

This year, Inter also made deals with FullShare, a Chinese tourism, education, renewable energy and real estate conglomerate;, a Chinese tourism and leisure platform; and ceramics company Monalisa Tiles.

Inter also has active deals with the Changhong television group and Chinese-owned car maker SWM Motors.

Suning itself is paying Inter €16m per year for the club’s training uniform and training ground naming rights.