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Royal Challengers Bangalore sign principal partner

Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore has named cement manufacturer Nuvoco Vistas as a principal partner.

As part of the deal, Nuvoco’s Duraguard Cement brand will receive exposure on the back of the team’s shirts during the 2018 IPL season, which runs from April 4 to May 31.

The RCB team will this year feature the likes of India captain Virat Kohli, South Africa batsman AB de Villiers and England all-rounder Chris Woakes.

Madhumita Basu, Duraguard Cement’s chief of sales, marketing and innovation, said, according to the Indian Television website: “We salute the RCB sustainability approach of playing one game each season with a green jersey made of recycled plastic. Incidentally, Duraguard Cement is also available in green bags.”