Clothing & Accs.
Indian Olympic Association signs multiple deals ahead of Commonwealth Games
The Indian Olympic Association has renewed its association with financial services conglomerate Edelweiss Group and has signed new partnerships with fabric manufacturer Raymond and sportswear brand Shiv Naresh.
Hublot extends Juventus partnership
Italian Serie A football club Juventus has renewed its partnership with Swiss watchmaker Hublot.
Sponsorship in the luxury goods sector, 2017-2018
Omega holds the most valuable deal in the luxury goods sector while Tissot have the most amount of deals according to research by Sports Sponsorship Insider.
Sauber scores sponsorship hat-trick
Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.
Red Bull Racing secures eyewear partner
Formula One motor-racing team Red Bull Racing has entered into a partnership with US eyewear manufacturer DITA.
Tommy Hilfiger returns to Formula One with Mercedes
Formula One motor-racing team Mercedes has entered into a partnership with US fashion and lifestyle brand Tommy Hilfiger.
Haas F1 teams up with Jack & Jones
Men’s clothing brand Jack & Jones has signed a sponsorship deal with US Formula One motor-racing team Haas F1.
World Rally Championship signs up official timekeeper
Swiss watch brand Anonimo has entered into a partnership with the World Rally Championship motorsport series.
Prada to bankroll Luna Rossa’s America’s Cup challenge
Italian fashion house Prada has furthered its backing of sailing by confirming a €65m ($77.8m) deal to sponsor Luna Rossa, the Challenger of Record for the 36th America’s Cup.
Sunseeker lands 2018 World Cup partnership
British luxury yacht manufacturer Sunseeker has been unveiled as an official partner of the 2018 Fifa World Cup national team football tournament in Russia.
Tudor: Sponsorships highlight ‘Born to Dare’ identity
Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.
Huddersfield signs footwear partner
English Premier League football club Huddersfield Town has partnered with designer footwear brand Goodwin Smith.
Richard Mille returns to sponsor Race of Champions
Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.
Tudor pays record fee for World Rugby timing rights
Rolex-owned luxury watch brand Tudor’s new seven-year partnership with World Rugby is comfortably the biggest deal the global governing body has signed with a timing partner.
Ralph Lauren teams up with PGAs of Europe
The PGAs of Europe golf body has entered into a partnership with US fashion and lifestyle brand Ralph Lauren.
Leicester City renews with local partner
English Premier League football club Leicester City has extended its partnership with locally-based retail company Lanes Fine Jewellery.
Longines extends support of Global Champions Tour
Swiss watchmaker Longines has extended a global deal to remain the title partner of the Global Champions Tour equestrian series.
Tag Heuer adds Copa Libertadores to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a deal to sponsor the Copa Libertadores, the club football competition organised by the South American Football Confederation (Conmebol).