The PGAs of Europe golf body has entered into a partnership with US fashion and lifestyle brand Ralph Lauren.
The partnership, the length of which was not disclosed, will focus on the Polo Golf and RLX Golf brands.
Ralph Lauren will work closely with the PGAs to promote its brands across the 35 members of the organisation and its 21,000 PGA professionals.
Ralph Lauren will be provided with exposure to leading golf facilities and resorts. Bespoke offerings will also be created for PGAs’ staff, representatives and member professionals, as well as representatives within the association.
PGAs of Europe chief executive Ian Randell said: “Adding Ralph Lauren, one of the world’s leading on- and off-course lifestyle brands, to our corporate partner family is further indication of the growing stature of the PGAs of Europe.
“Our staff, board, education committee, and golf development team will all be able to proudly wear the Polo Golf and RLX apparel, and we will look to promote their brand and products across our network, and I am sure that PGA professionals around the world will be delighted to explore possibilities to work with Ralph Lauren.”