HomeNewsNewsActive WearMotorsportGlobal

Red Bull Racing secures eyewear partner

Formula One motor-racing team Red Bull Racing has entered into a partnership with US eyewear manufacturer DITA.

Terms of the deal were not disclosed, but it was confirmed that DITA will now serve as the team’s official eyewear partner.

DITA will supply sunglasses to Red Bull Racing drivers and trackside staff, while the firm’s logo will also feature in and around the team garage.

Micky Dhillon, chief executive of DITA, said: “DITA has always had a passion for innovation and automotive performance. We are thrilled to have partnered with Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design.”