HomeNewsNewsClothing & Accs.MotorsportUSA

Haas F1 teams up with Jack & Jones

Men’s clothing brand Jack & Jones has signed a sponsorship deal with US Formula One motor-racing team Haas F1.

During the 2018 season, Jack & Jones’ logo will feature on the rear wing of Haas F1’s cars and on the firesuits of drivers Romain Grosjean and Kevin Magnussen, the latter of whom the company has an existing partnership.

Jack & Jones clothing will also be provided to Haas F1 team members. The partnership will highlight Jack & Jones’ signature denim line.

Guenther Steiner, team principal at Haas F1, said: “While we are still relatively new in Formula One, our objectives and work ethic are very similar to Jack & Jones. The recognition Jack & Jones has in its marketplace is what we strive for in Formula One.”

Haas F1 made its Formula One debut in 2016.