Clothing & Accs.
Sunderland looking good with new partner
English Premier League football club Sunderland has formed a partnership with NIP+MAN, in a deal that represents the new brand’s first move into sports sponsorship.
Alex and Ani team up with Bills and Jills
The Buffalo Bills have agreed a multi-year sponsorship deal to make lifestyle brand Alex and Ani the official jewellery partner of the Buffalo Jills – the NFL American football franchise’s cheerleading squad.
Barbour seals deal with Newcastle Falcons
Fashion brand Barbour has signed a deal with the Newcastle Falcons to become the official clothing partner of the English Premiership rugby union team.
Crystal Palace adds Holler Watches as new partner
English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.
IAAF extends with Seiko, seeks two Official Partners
The International Association of Athletics Federations is close to extending its 28-year partnership with watchmaker Seiko, and is looking to add two more brands to its Official Partner sponsorship tier, general secretary Essar Gabriel told Sports Sponsorship Insider this month.
Tissot secures naming rights to Australian MotoGP round
Swiss watch manufacturer Tissot has been announced as the title sponsor of the Australian Grand Prix in this year’s MotoGP championship.
Galatasaray finalises W Collection sponsorship
Fashion company W Collection has agreed to become an official sponsor of Turkish football club Galatasaray.
Team GB dress to impress with Oliver Brown
London-based tailor Oliver Brown has entered into a partnership with Team GB to become its official supplier of formalwear for the 2014 winter Olympic Games in Sochi, Russia.
Bundesliga’s Eintracht and Bayer 04 sign partnerships
German 1.Bundesliga football clubs Eintracht Frankfurt and Bayer 04 Leverkusen have signed new sponsorship deals with DFV, Coca-Cola and Maurice Lacroix.
Bulova to keep watch over United
English Premier League football club Manchester United has announced a three year sponsorship deal with US watchmaker Bulova.
Kit Group teams up with Golden Lions
South African rugby union team the Golden Lions has announced a commercial partnership with uniform supplier Kit Group.
New partnership gives Giants a healthy outlook
NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.
Tottenham smartens up with Bosideng London
English Premier League team Tottenham Hotspur has agreed a two-year commercial partnership with men’s clothing retailer Bosideng London.
Sponsors flock to Levi’s Stadium
Hackett London to dress Chelsea
Menswear brand Hackett London has signed up as an official supplier of English Premier League football club Chelsea.
Milan scores timely Chronotech partnership
Watch brand Chronotech has become an official partner of Italian Serie A football club AC Milan for the 2013-14 season.
Louis Vuitton seeking refund on America’s Cup deal – report
Major America’s Cup sponsor Louis Vuitton is seeking a refund on some of its investment in the 2013 edition of the sailing showpiece due to the low number of competing teams, according to the San Francisco Business Times newspaper.
Inter Milan smartens up with Brooks Brothers
Italian Serie A football club Inter Milan has agreed a two-year partnership with New York clothing brand Brooks Brothers.