The Buffalo Bills have agreed a multi-year sponsorship deal to make lifestyle brand Alex and Ani the official jewellery partner of the Buffalo Jills – the NFL American football franchise’s cheerleading squad.
As part of the deal, Alex and Ani will benefit from stadium signage at Ralph Wilson Stadium, integration into the Bills social and online media platforms and involvement with its grassroots initiatives.
Alex and Ani also enjoys the rights to use the Bills logo and brand in promotional material, while the Buffalo Jills cheerleaders will each receive an exclusive set of expandable wire bangles in the team’s colours to be worn at all community appearances and on game days.
The Bills begin their 2013 NFL campaign when by hosting the New England Patriots on Sunday.