Crystal Palace adds Holler Watches as new partner

English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.

The deal allows Holler to promote its brand at Palace’s Selhurst Park stadium throughout 2013-14 and the pair will work on a range of brand and marketing initiatives over the course of the agreement.

Earlier this month, Palace announced another one-year deal with 12Bet, making the online gaming site its stadium sponsor and official betting partner.

Crystal Palace began its Premier League campaign with back-to-back defeats against Tottenham Hotspur and Stoke City before also losing to League One team Bristol City in the League Cup this week. The London club was promoted from the Championship last season.