Clothing & Accs.

Formula One motor-racing team Mercedes has extended a partnership with watch manufacturer IWC Schaffhausen.

Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.

Fashion brand Ralph Lauren has been named as an official partner and outfitter of the PGA of America.

Watch maker Citizen Watch Company of America has extended a long-standing partnership with the US Open tennis grand slam.

Fina, the global governing body of aquatic sports, has extended its partnership with Swiss watchmaker Omega through 2021.

Italian Serie A football club Juventus has agreed a two-year extension to its partnership with Italian fashion brand Trussardi.

Luxury watch brand Omega fended off a competing bid from rival watchmaker Rolex to extend its Official Timekeeper deal with the PGA of America for eight years. Omega paid between $5m (€3.8m

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

Swiss watch brand Hublot has agreed its first partnership with an NFL American football team by announcing a deal with the Dallas Cowboys.

Swiss luxury watch brand TAG Heuer has agreed a deal to become the official timekeeper and timepiece of the New York Marathon.

Manchester City has announced partnerships with British shirtmaker and tailor T.M. Lewin and Asian wellness and lifestyle company QNet ahead of the defence of its English Premier League title.

Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.

British specialist clothing brand Henri Lloyd has extended its long-running partnership as the official technical clothing supplier of the Clipper Round the World Yacht Race to take in the 2015-16 and 2017-18 editions of the sailing event.

Swiss watchmaker Omega has extended its partnership with the Professional Golfers' Association of America through to 2022.

The Ladies Professional Golf Association has announced that Calamos Investments and Rolex will serve as global partners for the second edition of its International Crown event when it is staged in Sugar Grove, Illinois in July 2016.

Branded merchandise company G&G Outfitters has agreed a three-year extension to its partnership with US college athletics conference the Patriot League.