Clothing & Accs.
Engelbert Strauss continues as main partner of CHL
Work and safety wear manufacturer Engelbert Strauss has retained its status as the official presenting partner of pan-European club ice hockey competition the Champions Hockey League.
Tag Heuer adds Manchester United to football portfolio
Swiss watch manufacturer Tag Heuer has strengthened its presence within football by agreeing a partnership with English Premier League club Manchester United.
Basketball Bundesliga team extends with title sponsor, unveils rebrand
German fashion group s.Oliver has extended its sponsorship of the Würzburg-based Basketball Bundesliga team, which has rebranded itself as s.Oliver Würzburg.
Tag Heuer adds LaLiga to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a sponsorship deal with LaLiga, which operates the top two divisions of Spanish football.
Rolex extends backing of World Sailing
Swiss watchmaker Rolex has extended its sponsorship deal with World Sailing, the sport’s global governing body.
Ferrari cars to show Ray-Ban branding
Formula One motor-racing world championship team Ferrari has signed a sponsorship agreement with Luxottica Group, the parent company of the Ray-Ban sunglasses brand.
Oakley on board with Team Dimension Data
US sports performance and fashion brand Oakley has agreed a global partnership with South African UCI WorldTour cycling outfit Team Dimension Data.
Europe’s Ryder Cup team smartens up with Loro Piana
Michael Kors deal a good fit for McLaren
Luxury accessories and apparel brand Michael Kors has agreed a deal to become the official lifestyle partner of Formula One motor racing team McLaren-Honda.
French Olympic Committee extends with Lacoste
The French National Olympic and Sports Committee (CNOSF) has extended its partnership with clothing brand Lacoste.
West Ham gets smart with Hawes & Curtis partnership
Formalwear brand Hawes & Curtis has entered into a partnership with English Premier League football club West Ham United.
LVMH becomes latest Paris 2024 partner
French luxury goods conglomerate LVMH has been named an official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.
Seiko goes into extra time with Australian Rugby Union
Japanese watch manufacturer Seiko has extended and expanded its partnership with the Australian Rugby Union.
Equity offsets reduced Pepe Jeans role at Red Bull
Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.
TAG Heuer seizes Premier League deal, rivals hold fire
World Sailing teams up with Zhik
Marine apparel manufacturer Zhik has entered into a partnership with World Sailing, the sport’s global governing body.
Red Bull Racing renews with Pepe Jeans
Formula One world championship motor-racing team Red Bull Racing has renewed its partnership with Pepe Jeans London.
Royal Ascot to look the part with Fenwick partnership
UK fashion label Fenwick has entered into a partnership with Ascot, one of the country’s leading racecourses.