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West Ham gets smart with Hawes & Curtis partnership

Formalwear brand Hawes & Curtis has entered into a partnership with English Premier League football club West Ham United.

The deal, the length of which was not disclosed, names Hawes & Curtis the official tailor of the club.

As part of the deal, Hawes & Curtis will provide suits, shirts, accessories and suits for West Ham's first-team squad, management and coaching staff on match days.

The partnership will be officially unveiled ahead of West Ham’s Uefa Europa League third qualifying round fixture on July 28. The clothing range worn by players will be made available through the club’s official shop and website, as well as at Hawes & Curtis’s Stratford store.