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Basketball Bundesliga team extends with title sponsor, unveils rebrand

German fashion group s.Oliver has extended its sponsorship of the Würzburg-based Basketball Bundesliga team, which has rebranded itself as s.Oliver Würzburg.

The company has signed a new three-year deal with the club, which was previously known as s.Oliver Baskets. The agreement will run until the end of the 2018-19 BBL season.

Club president Steffen Liebler said: “It enables us to maintain our close connection with our main sponsor and the identification with our city is even more expressed than before.”

The team has also unveiled a new logo to mark the rebrand. Formed in 2007 as Würzburg Baskets, the club renamed itself s.Oliver Baskets in 2010 following the fashion group’s initial partnership.