Clothing & Accs.
TAG Heuer adds Team China to expanding football portfolio
Swiss watch maker TAG Heuer, owned by French luxury goods conglomerate LVMH, agreed a multi-year deal with the Chinese Football Association.
Hublot adds Benfica to football portfolio
Swiss watchmaker Hublot has entered into a partnership with Portuguese Primeira Liga football club Benfica.
WSL secures new partner as title sponsor signs up for Fiji event
Flask manufacturer Hydro Flask has entered into a partnership with the World Surf League (WSL), while Outerknown, the clothing brand founded by professional surfer Kelly Slater, has agreed to become title sponsor of the WSL Championship Tour event in Fiji.
Ajax renews Hublot partnership
Dutch Eredivisie football club Ajax has extended its partnership with Swiss watchmaker Hublot.
Connacht signs new shirt sponsor
Irish Pro12 rugby union club Connacht has agreed a shirt sponsorship deal with outdoor and workwear company Portwest.
Tag Heuer partners with Chinese FA
Swiss watch manufacturer Tag Heuer has entered into a partnership with the Chinese Football Association.
Seiko partners with World Para Athletics Championships
Japanese watch manufacturer Seiko has agreed a deal to sponsor this year’s World Para Athletics Championships, which will take place in London.
Skechers extends title sponsorship of Los Angeles Marathon
The Skechers Performance division of US footwear brand Skechers has agreed a deal to continue as the title sponsor of the Los Angeles Marathon.
Tag Heuer adds Giro d’Italia to cycling portfolio
Swiss watch manufacturer Tag Heuer has agreed a long-term deal to sponsor the Giro d’Italia and a host of other Italian cycling races.
Force India makes double signing for 2017 season
Formula One motor-racing team Force India has agreed sponsorship deals with online trading platform FXTM and London-based fashion label Farah.
Gold Coast 2018 clocks up first top-tier partner
Swiss watch brand Longines has signed on as the first international tier one partner of the 2018 Commonwealth Games, which will be hosted by the city of Gold Coast, Australia.
Omega clocks up extension with Dubai Desert Classic
Swiss watchmaker Omega has extended its title sponsorship of European Tour golf tournament the Dubai Desert Classic.
Gold Coast 2018 gears up for Hard Yakka ahead of Commonwealth Games
Australian clothing brand Hard Yakka has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will take place in the country’s Gold Coast region.
Polish FA measures up for renewal with Vistula
The Polish Football Association (PZPN) has agreed a two-year extension to its partnership with clothing brand Vistula.
MotoGP’s Honda to look the part with Pull&Bear
Honda Racing Corporation has agreed a sponsorship deal with youth fashion brand Pull&Bear for its factory Honda MotoGP motorcycling team.
Tour of California times it right with Tag Heuer
Swiss watchmaker Tag Heuer has agreed a partnership with the 2017 edition of the Tour of California UCI WorldTour cycling race.
Officine Panerai to keep watch over America’s Cup
Italian watch manufacturer Officine Panerai has agreed a deal to sponsor the America’s Cup and two of the competing teams in the sailing event.
Gant teams up with 24 Hours of Le Mans
US clothing brand Gant has agreed a deal to sponsor the 24 Hours of Le Mans motor-racing event.