Hublot adds Benfica to football portfolio

Swiss watchmaker Hublot has entered into a partnership with Portuguese Primeira Liga football club Benfica.

The length of the agreement was not disclosed.

As part of the deal, Hublot has developed a limited-edition Benfica watch, which features the club’s official crest.

Hublot has partnerships with a number of other football clubs, including Italian Serie A team Juventus, German Bundesliga side Bayern Munich and English Premier League outfit Chelsea.