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WSL secures new partner as title sponsor signs up for Fiji event

Flask manufacturer Hydro Flask has entered into a partnership with the World Surf League (WSL), while Outerknown, the clothing brand founded by professional surfer Kelly Slater, has agreed to become title sponsor of the WSL Championship Tour event in Fiji.

Terms of Hydro Flask’s multi-year deal were not disclosed, but it was confirmed that the company will serve as the official water and bottle drinkware sponsor of the WSL Championship Tour and Big Wave Awards in North America.

Hydro Flask products will be used at all Tour events in North America while the company will work with the WSL to offer consumer experiences and co-branded products.

Meanwhile, Outerknown’s deal with the WSL will cover title sponsorship of the Tour event in Fiji for three years, from 2017 to 2019.

Both the men’s and women’s competitions will now be known as the OK Fiji Pro.