Car Rental

Football

Italian Serie A football club AS Roma has named German car rental company car2go as its official mobility sharing partner.

Football

US car rental company Enterprise Rent-A-Car has renewed its sponsorship of the Uefa Europa League club football competition.

Skiing

Car rental firm Hertz has renewed its sponsorship of the Ski Classics series of long-distance skiing events.

Cricket

Car rental firm Hertz has agreed a sponsorship deal with the New Zealand Cricket national governing body.

Cricket

English county cricket club Lancashire has extended its partnership with car leasing company Leasing Options.co.uk.
Baseball

Major League Baseball franchise the Boston Red Sox has entered into a partnership with vehicle rental firm National Car Rental.
Multi-sport

Car rental firm Thrifty has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Skiing

Car rental firm Hertz has agreed a deal to sponsor the Ski Classics series of long-distance skiing events.
Basketball

The Chinese division of North American basketball league the NBA has entered into a partnership with car rental firm eHi.
Australian Rules Football

The AFL Aussie rules football league has entered into a partnership with car and van rental company Thrifty.
Ice Hockey

NHL ice hockey franchise the Carolina Hurricanes has agreed a sponsorship deal with transportation network company Uber.

American Football

NFL American football team the New England Patriots has become the latest US major league sports franchise to partner with transportation company Uber.

Ice Hockey

NHL ice hockey team Tampa Bay Lightning has become the latest North American major league sports franchise to enter into a partnership with transportation network company Uber.

Basketball

The Australian National Basketball League club competition has extended its partnership with car rental company Europcar.

Football

Car rental company Europcar has entered into a partnership with Italian Serie A football club Fiorentina.

Baseball

National Car Rental has expanded its portfolio of Major League Baseball team partners by agreeing new deals with the Houston Astros, Baltimore Orioles, Texas Rangers and Chicago White Sox.

Multi-sport

Brazilian company Localiza has been named the official car rental partner of the 2016 Olympic and Paralympic Games in Rio de Janeiro.

Rugby Union

The South African Rugby Union has agreed a sponsorship deal with Bidvest Car Rental.