US premium coffee company Marley Coffee has extended its partnership with NFL American football franchise the Denver Broncos.
The one-year deal will run for the duration of the 2015-16 season.
Under the agreement, Marley Coffee will continue to serve as the exclusive coffee provider at the team’s Sports Authority Field at Mile High home stadium. Marley Coffee will also benefit from exposure in the Broncos GameDay magazine, which is distributed free-of-charge to supporters attending Broncos home matches.
Marley Coffee’s Mile High Blend will also feature the Bronco logo on a limited edition eight-ounce bag. The product will be available exclusively in all King Soopers supermarkets and City Market Colorado locations.
In addition, as a tailgate sponsor, Marley Coffee will take part in a joint Broncos-King Soopers retail promotion. Marley Coffee products will receive a season-long tag identifying its items as official Broncos tailgate partner products.
The company will also have a presence in Broncos tailgating themed displays and advert inclusions throughout the season. Marley Coffee will also be highlighted through consumer promotions with prizes provided by the team.