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ECB brews Yorkshire Tea extension

The England and Wales Cricket Board has extended its partnership with tea producer Yorkshire Tea.

The company will remain the ‘Official Brew of England Cricket’ for a further three years until 2019. The two parties have been in partnership since 2013.

Under the agreement, Yorkshire Tea will be granted access to national team players and will receive in-ground advertising during England matches. The company will also organise on-pack promotions throughout the course of the deal.

In addition, the two parties will work together on TV advertising campaigns and social media initiatives, while Yorkshire Tea’s band will appear on the field of play during the tea breaks at England’s Test matches.

ECB commercial director Sanjay Patel said: “We look forward to developing our relationship still further over the next three years and warmly welcome Yorkshire Tea’s desire to play their part in enhancing fans’ match-day experience at all our international venues.”

England is due to host international tours by Sri Lanka and Pakistan this summer with South Africa and West Indies set to visit next summer and India scheduled to tour in 2018.