Betting
British Masters golf signs up betting and currency sponsors
This month’s Sky Sports British Masters golf tournament has signed two Official Sponsors – betting company Ladbrokes and the digital currency firm LIFElabs.
U
Golden Knights sign landmark William Hill deal
NHL ice hockey team the Las Vegas Golden Knights have signed a multi-year partnership with William Hill US, becoming the first franchise from the four major leagues to agree a deal with a sportsbook operator
LaLiga signs Russian betting partner
LaLiga, the top division of Spanish club football, has agreed a three-season partnership with Russian bookmaker Fonbet
Real Madrid to name ManBetX as regional partner in Asia
Uefa Champions League winners Real Madrid are to name ManBetX as a new regional sponsor in Asia
MGM Resorts places double bet on new gridiron league
Casino and sportsbook operator MGM Resorts will become the first ‘Official Sports Betting Sponsor’ and investor in a new American Football league, ‘The Alliance of American Football’.
Unde
William Hill and Eldorado ink US partnership
UK bookmaker William Hill further expanded into the US market this week by tying up a long-term deal with casino operator Eldorado Resorts
MansionBet gets in on YouTuber boxing act
It’s not exactly McGregor-Mayweather 2, but there is no bigger match-up in the YouTuber universe than this Saturday’s fight between UK vlogger KSI and his US counterpart Logan Paul at the Manchester Aren…
Lazio signs up Marathonbet as shirt sponsor
Italian Serie A football club Lazio has entered into a shirt sponsorship deal with betting company Marathonbet
Tottenham teams up with Audi, 1XBET
English Premier League football club Tottenham Hotspur has signed sponsorship deals with German automotive manufacturer Audi and online betting company 1XBET
MoPlay follows United deal with Watford sleeve sponsorship
Newly-launched mobile betting and gaming brand MoPlay has furthered its presence in the English Premier League by agreeing to become the new sleeve sponsor of Watford
Social media key to Betfair and FC Barcelona partnership
PROJECT DETAILS
Sponsorship title: Betfair Official Partner of FC Barcelona
Duration of sponsorship: July 2016 – July 2019
Entered by: CAA Sports Consulting
Sponsor’s industry sector: Betting
Right
EHF signs up regional partner for Champions League
The European Handball Federation (EHF) has entered into a regional partnership with betting operator Betano
Unibet deal kicks off PSG’s regional betting strategy
French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7
Betway enters cricket market with West Indies deal
Online bookmaker Betway has made its first move into cricket sponsorship through a partnership with Cricket West Indies.
Betway will serve as the body’s official betting partner.
Düsseldorf stadium changes identity for Fortuna’s Bundesliga return
Fortuna Düsseldorf will return to the German Bundesliga with a new-look stadium after gambling and gaming company Gauselmann Gruppe acquired naming rights to the football club’s home.
UFC signs first CIS partner ahead of Russian debut
Mixed martial arts promotion the Ultimate Fighting Championship has agreed a sponsorship deal with betting company Parimatch, which becomes its first marketing partner in the Commonwealth of Independent…
Fulham nets record sponsorship deal for Premier League return
Newly-promoted Premier League club Fulham has unveiled online betting company Dafabet as its new main sponsor ahead of its return to the top flight of English football
Betway enters Italian football market with Roma deal
Online bookmaker Betway has agreed a deal to become a premium partner of Serie A club AS Roma.
The three-year deal runs until the end of the 2020-21 season