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Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.
UK betting exchange Betfair has signed Premier League club Liverpool FC as a regional betting partner in Europe for the current season.