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Betway enters cricket market with West Indies deal

Online bookmaker Betway has made its first move into cricket sponsorship through a partnership with Cricket West Indies.

Betway will serve as the body’s official betting partner. The deal will grant Betway brand exposure during all home international matches until the end of 2019, along with promotion across CWI’s website and social media channels.

The partnership officially launched during the West Indies’ recent series against Bangladesh. The deal was brokered by UK-based sports marketing company Hampshire Sports.

CWI’s commercial and marketing director, Dominic Warne, said: “We are really pleased to announce this partnership with Betway and their major investment into international cricket such is their profile and international customer base.

“With Betway also supporting our integrity and player education programme, the partnership enables CWI to strengthen the guidance and support offered to our professional cricketers as they build their careers at home in the Caribbean and on the global stage.”

The deal comes after CWI last month named Sandals Resorts as its new principal sponsor. Sandals’ logo will feature on all West Indies playing and training kit as part of the deal, which runs until the end of 2020.