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EHF signs up regional partner for Champions League

The European Handball Federation (EHF) has entered into a regional partnership with betting operator Betano.

The deal covers the 2018-19 season and designates Betano as the regional betting partner in Germany for the EHF Champions League.

Betano, a brand of Stoiximan, will benefit from television and digital media exposure, as well as on-court visibility through floor stickers and LED advertising.

The firm will also be integrated into marketing materials and digital campaigns across the competition’s online and social media channels.

In addition, Betano will serve as the official betting partner of the EHF FINAL4, which will take place at the Lanxess Arena in Cologne, Germany, on June 1-2 next year.