William Hill and Eldorado ink US partnership

UK bookmaker William Hill further expanded into the US market this week by tying up a long-term deal with casino operator Eldorado Resorts.

The deal includes William Hill paying $50m in stock to Eldorado and sharing profits from licenses. The deal will reportedly cover 26 casinos in 13 states.

The 25-year deal comes after a Supreme Court ruling last May gave individual states the power to legalise sports betting.

Since then, William Hill rivals Paddy Power and GVC Holdings have also made deals in the US market.

Earlier this year, William Hill saw its fortunes decline in the UK following changes to the rules on fixed-odds betting terminals.