Betting
Monaco to expand Asian footprint with Yabo Sport
Ligue 1 club AS Monaco has named Yabo Sport as its new regional betting partner in Asia.
The duration of the partnership with Yabo Sport, which was founded two years ago, has not been disclosed
NBA adds Codere to gaming portfolio
North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere
The Stars Group signs debut US gaming partnership with NBA
PokerStars operator The Stars Group has struck its first partnership with a US professional sports league
Austrian 2. Liga nets title sponsor after league reform
The 2. Liga, the second tier of Austrian club football, has secured its first-ever title sponsor through an agreement with sports betting provider HpyBet
NBA opens new sponsorship category in Latin America
North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.
Premier League clubs could profit from end to in-game betting ads
Premier League clubs may profit from a new whistle-to-whistle ban on in-game betting ads, according to the commercial director of one top-flight English club
Unibet targets esports market with Astralis tie-up
Online gambling operator Kindred Group has agreed a two-year deal for its Unibet brand to serve as the Official Betting Partner of leading esports organisation Astralis’ Counter-Strike: Global Offensive (…
Unibet signs as first betting partner of World Chess Championship
Online betting firm Unibet paid between €1m ($1.1m) and €2m to sponsor this year’s World Chess Championship, according to industry sources. The championship was held in London and ran from November 9-28.
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Seattle Seahawks ink first casino partnership with Snoqualmie Casino
The Seattle Seahawks NFL franchise has signed a new Official Partner deal with Snoqualmie Casino
MLB puts integrity at heart of sports-betting partnership with MGM
Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International
Ladbrokes Coral realigns World Snooker partnership
Betting company Coral has been unveiled as the new title sponsor of snooker’s World Grand Prix, Players Championship and Tour Championship, which will make up the newly-named Coral Series.
Paris Saint-Germain seals first Asian betting partnership with LoveBet
Ligue 1 club Paris Saint-Germain has signed its first partnership with an Asian-facing betting firm
Betway partners up with new South Africa T20 tournament
Online bookmaker Betway has agreed a deal to sponsor the Mzansi Super League T20, a new franchise-based cricket competition in South Africa
PSG spreads LoveBet across Asia in regional deal
French Ligue 1 champions Paris Saint-Germain have signed a two-year partnership with LoveBet, a leading Asian online betting provider.
The Asia-only deal is worth €1.8
Serie A clubs signing deals with online gaming sponsors despite new law
Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…
1XBet signs as International Presenting Partner of Serie A
Italy’s Serie A has signed a new Presenting Partner deal with online betting firm 1XBet.
Sportingbet signs with Brazil’s Globo for major football advertising package
Online betting brand Sportingbet has become a new advertising partner of Brazilian club football on Globosat’s SporTV channel for the 2019 season.
Bwin returns to Euroleague Basketball
Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball