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Sportingbet signs with Brazil’s Globo for major football advertising package

Online betting brand Sportingbet has become a new advertising partner of Brazilian club football on Globosat’s SporTV channel for the 2019 season.

The Brazilian market is unique in offering a group of major brands blanket commercial time during broadcast coverage of Brazilian club football.

According to media and marketing agency Meio & Mensagem, Sportingbet will join Ambev, Bradesco, Fiat, Ipiranga and Vivo, which have bought commercial time during the Brasileirão Série A and Série B, Estaduais, Copa do Brasil, Libertadores, Copa São Paulo de Futebol Júnior, among others.

In 2019, Globo will earn R$1.9bn ($0.5bn) in advertising from the football package.

For more on the sale of commercial and perimeter advertising packages in Brazilian football read “Brazilian clubs to retain perimeter advertising rights”.