Austrian 2. Liga nets title sponsor after league reform

The 2. Liga, the second tier of Austrian club football, has secured its first-ever title sponsor through an agreement with sports betting provider HpyBet.

The two-and-a-half-year deal will commence in February and run through to the end of the 2020-21 season.

The agreement was brokered by sports media and marketing firm Laola1 and the Bundesliga, umbrella organisation of the 2. Liga.

It comes just months following an extensive overhaul of the league, which is being played in a new format with 16 – rather than 10 – clubs. Laola1 also holds broadcast and media rights to the competition.

HpyBet operates throughout Austria and Germany.