Banking
Credit Suisse secures naming rights to new Zürich football stadium
Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.
ICBC becomes first partner of Chengdu’s Universiade
The Chengdu Organising Committee for the 31st summer Universiade has launched its global marketing programme for the 2021 event, signing Industrial and Commercial Bank of China as its first sponsor.
Caixa extends backing of Brazilian Paralympic Committee
Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB).
Under the agreement, Caixa will invest R$2
Houston Dynamo venue renamed BBVA Stadium
Major League Soccer's Houston Dynamo and the Houston Dash of the National Women's Soccer League will now play in the BBVA Stadium following the venue's name change
SunTrust-BB&T bank merger will create Truist brand name
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Premier Lacrosse League signs partnership with Capital One
The Premier Lacrosse League has gained another commercial boost by signing Capital One as its Official Business Banking Partner
EuroBic extends Liga Portugal deal
Liga Portugal, the organising body of the top two divisions of domestic club football, has extended its partnership with banking group EuroBic
Digi+ signs new master sponsor deal with Fortaleza
Campeonato Brasileiro Série A club Fortaleza has signed a new master sponsor deal with digital bank brand Digi+.
UBI Banca extends NBA partnership in Italy
North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca
Santander’s LaLiga extension aligns title deal with Champions League cycle
Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.
Stuttgart renews with main sponsor Mercedes-Benz Bank
German Bundesliga football club VfB Stuttgart has extended its partnership with financial services company Mercedes-Benz Bank.
The new deal will run until June 2023
Barclays pays up to seize Women’s Super League opportunity
The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.
Eagles sign $170m naming-rights extension with Lincoln Financial Group
American football team the Philadelphia Eagles have signed an extended stadium naming-rights agreement with Lincoln Financial Group, which runs until 2032 and is worth $170m (€152m).
Wells Fargo extends commitment to PGA Tour event until 2024
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
Women’s Sevens World Series expands to take on more sponsors – report
The World Rugby Women’s Sevens Series is being expanded to support more sponsors and run in parallel with the men’s edition, according to a new report from The Telegraph.
T
Bayern Munich signs regional deal with Industrial Bank of China
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
Digi+ partners with Athletico Paranaense in profit-sharing deal
Brazilian Série A club Athletico Paranaense has signed up banking group Banco Renner as the club’s new main shirt sponsor.
Blue Jays bank extension with TD
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank.
TD has served as the Official Bank of the Blue Jays for 13 years