Banking

Global banking group HSBC is consolidating it sports sponsorship position in golf and rugby sevens as the brand takes an even more targeted approach to the markets in which it operates.

NHL ice hockey franchise the Minnesota Wild has entered into a partnership with US financial services company Associated Bank.

Financial services company Nedbank has extended a title sponsorship deal for the Golf Challenge European Tour event in South Africa.

German Bundesliga Club Bayern Munich’s Premier Partner deal with German banking group HypoVereinsbank last month was its seventh deal in 2015, the fifth involving a renewal with an existing partner as part of a major overhaul of the club’s sponsorship model.

Global banking group HSBC will pay more per year in prize money for its title sponsorship of the flagship WGC-HSBC Champions golf tournament in Shanghai, China under the terms of its five-year extension.

The BNP Paribas Open Indian Wells tennis tournament, referred to as the fifth Grand Slam, has the highest title sponsorship value of any mandatory tennis event on the Association of Tennis Professionals (ATP) or Women’s Tennis Association (WTA) Tours.

The Cricket All-Stars Series, which got underway on Saturday at New York’s Citi Field ballpark, has revealed its line-up of sponsors for the three-game exhibition competition.

Global banking and financial services company HSBC has further enhanced its backing of golf by agreeing to the renewal of its sponsorship deals with three of the sport’s flagship events in Asia and the Middle East.

German Bundesliga champion Bayern Munich has agreed a six-year extension to its partnership with financial services group HypoVereinsbank.

The Formula E electric car-racing series has extended its partnership with Julius Baer, the Swiss private banking group.

NBA basketball team the Boston Celtics has secured a multi-year partnership with the Putnam Investments firm.

Spanish football’s first and second divisions are searching for a new title sponsor after banking group BBVA said it would not extend its deal beyond the 2015-16 season.

North American NHL ice hockey franchise the Pittsburgh Penguins has extended its partnership with banking group First Niagara.

The International Handball Federation has agreed a partnership with the Nordic branch of the banking group Santander ahead of the 2015 Women’s Handball World Championships.

The Shanghai International Marathon is to be sponsored by the financial services organisation Industrial Bank Company (IBC).

The Welsh Rugby Union has agreed a new 10-year partnership with financial services company Principality Building Society under which Cardiff’s Millennium Stadium will assume a naming rights partner for the first time.