New Zealand-based ASB Bank has elected to donate rights attached to its New Zealand Rugby sponsorship to help 100 small-to-medium-sized businesses
The National Hockey League's Arizona Coyotes have announced a multi-year partnership with financial services company Mountain America Credit Union
Industrial and Commercial Bank of China (ICBC) has agreed a deal to sponsor the 2022 edition of the Asian Games multi-sport event, which will be held in Hangzhou
Mainz 05 has extended partnerships with financial services firm Sparkasse Mainz and textile management company Mewa, while fellow German Bundesliga football club FC Augsburg has renewed agreements with…
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has signed up the Japan Post Holdings conglomerate as the latest partner of the Torch Relay for next year’s edition of t…
The UK division of banking group HSBC has been unveiled as a sponsor of this year’s edition of the International Cycling Union’s (UCI) Road World Championships, which will be held in the English county of …
The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor
Swiss bank BCV has signed as an Official Partner of the Lausanne 2020 Youth Olympic Games
German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola
Over the English cricket summer of 2019, NatWest activated its principal partnership with the ECB by celebrating cricket’s diversity and inclusion.
AIB’s digitally led campaign leveraged its 2018-19 partnership with the GAA across owned channels and media partner platforms to engage new customers, grow brand affinity and build its digital services credentials.
Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.
An online and in-store led joint campaign from Hypovereinsbank (HVB) and Allianz leveraged their FC Bayern Munich sponsorships to promote their combined insurance/pensions partnership.
Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D
Serie A club AC Milan has extended its Major Partner and Official Bank Sponsor deal with Banco BPM for one more season
Spain’s LaLiga and title sponsor Santander have announced new plans to rebrand the country's second division.
Liverpool FC Women has named Joie as its new Principal Partner and moved men’s team shirt sponsor Standard Chartered to the front-of-shirt position.
The International Gymnastics Federation (FIG) has extended its partnership with Russian financial services group VTB
Financial services company BBVA has renewed its title sponsorship of the Liga MX, the top tier of club football in Mexico
Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.
The Chengdu Organising Committee for the 31st summer Universiade has launched its global marketing programme for the 2021 event, signing Industrial and Commercial Bank of China as its first sponsor.
Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB). Under the agreement, Caixa will invest R$2
Major League Soccer's Houston Dynamo and the Houston Dash of the National Women's Soccer League will now play in the BBVA Stadium following the venue's name change
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
The Premier Lacrosse League has gained another commercial boost by signing Capital One as its Official Business Banking Partner
Liga Portugal, the organising body of the top two divisions of domestic club football, has extended its partnership with banking group EuroBic
Campeonato Brasileiro Série A club Fortaleza has signed a new master sponsor deal with digital bank brand Digi+.
North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca
German Bundesliga football club VfB Stuttgart has extended its partnership with financial services company Mercedes-Benz Bank. The new deal will run until June 2023
American football team the Philadelphia Eagles have signed an extended stadium naming-rights agreement with Lincoln Financial Group, which runs until 2032 and is worth $170m (€152m).
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
The World Rugby Women’s Sevens Series is being expanded to support more sponsors and run in parallel with the men’s edition, according to a new report from The Telegraph. T
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
Brazilian Série A club Athletico Paranaense has signed up banking group Banco Renner as the club’s new main shirt sponsor.
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank. TD has served as the Official Bank of the Blue Jays for 13 years
Brazilian Série A club Flamengo has signed a new main shirt partnership with local bank BS2. Under the deal, BS2 will be the club’s main shirt sponsor for two seasons, until December 2020.
French banking group BNP Paribas has ended its title sponsorship of the Davis Cup, but will continue as title sponsor of the Fed Cup, and other International Tennis Federation properties