Bayern eyes €180m per season from sponsorship

German Bundesliga Club Bayern Munich’s Premier Partner deal with German banking group HypoVereinsbank last month was its seventh deal in 2015, the fifth involving a renewal with an existing partner as part of a major overhaul of the club’s sponsorship model.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here