Automobile Manufacturing
Adelaide Crows extend Toyota partnership
The Australian Football League’s (AFL) Adelaide Crows Aussie rules club has extended a partnership with car maker Toyota.
Hopman Cup to return without Hyundai
Korean automotive company Hyundai has ended its long-running sponsorship of the Hopman Cup less than six months before the 2015 edition of the Australian tennis tournament.
Koln drives back into Bundesliga with Ford
German Bundesliga football club FC Köln has extended its long-standing partnership with automotive manufacturer Ford into a 20th year.
IMSA extends with Continental
US sanctioning body the International Motor Sports Association has agreed a multi-year extension to its partnership with tyre manufacturer Continental.
Bridgestone builds portfolio with America’s Golf Cup deal
Tyre manufacturer Bridgestone has reached an agreement with golf’s PGA Tour to become the title sponsor of its inaugural America’s Golf Cup.
Toyota confirms Fiba Women’s World Championship deal
Japanese car maker Toyota has signed up as a global partner of the International Basketball Federation’s (Fiba) 2014 World Championship for Women.
Nissan teams up with Ketchum for Champions League activation
Japanese car maker Nissan has appointed the London office of global public relations company Ketchum to activate its top-tier sponsorship of football’s Uefa Champions League European club competition.
Lexus on board for cycling’s USA Pro Challenge
Lexus, the luxury car division of Japanese automotive manufacturer Toyota, has signed a two-year deal to become the official vehicle of the USA Pro Challenge through the 2015 edition of the annual cycling race.
Juventus extends shirt sponsorship deal with Fiat
Italian Serie A champion Juventus has signed a six-year extension to its shirt sponsorship deal with automotive manufacturer Fiat in an agreement that will run through to the end of the 2020-21 season.
Texas Rangers strike deal with Hyundai
Major League Baseball team Texas Rangers has secured a five-year sponsorship deal with Korean automotive company Hyundai which will extend through the 2018 season.
Indian Super League secures Hero as title sponsor
Indian motorcycle and scooter manufacturer Hero MotoCorp has signed up as the title sponsor of the Indian Super League franchise football tournament, which has attracted investment from a variety of domestic and international parties.
Suzuki retains title sponsorship of Asean Football Championship
Japanese automotive manufacturer Suzuki has retained the naming rights to the 2014 edition of the Asean Football Federation’s national team tournament the Asean Football Championship.
Toyota backs 2015 Special Olympic World Games
Japanese automotive company Toyota has agreed to sponsor the 2015 Special Olympic World Games, which will be hosted in Los Angeles.
Nissan signs up to City Football Group’s global vision
Japanese automotive giant Nissan has agreed a five-year deal to become the first global partner of City Football Group, which operates English Premier League champion Manchester City and holds stakes in teams in the US, Australia and Japan.
Kia drives forward with landmark England women’s cricket deal
South Korean automotive manufacturer Kia Motors has reached a two-year deal with the England and Wales Cricket Board (ECB) to become an official partner of England women’s cricket.
NHL’s Maple Leafs net Hankook partnership
NHL ice hockey team Toronto Maple Leafs have reached a sponsorship agreement with the Canadian subsidiary of Korean tyre manufacturer Hankook Tire.
Land Rover extends Brumbies deal
British multi-purpose vehicle manufacturer Land Rover has extended its sponsorship of Super Rugby franchise the Brumbies.
Fiat motors on with Italian basketball
Car maker Fiat has extended its deal as an official partner of the FIP, the governing body of basketball in Italy.