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Toyota backs 2015 Special Olympic World Games

Japanese automotive company Toyota has agreed to sponsor the 2015 Special Olympic World Games, which will be hosted in Los Angeles.

Serving as the official automotive partner of the multi-sport event, Toyota will provide 400 vehicles to LA2015, the organising committee for the Special Olympics World Games.

Toyota will also engage in dealer involvement across the US, employee volunteerism at competition centres, athlete village sponsorships and communication activities which support education and advocacy for people with intellectual disabilities.

While the deal marks Toyota’s first time sponsoring the World Games, the company has built a 28-year-long relationship with the Special Olympics movement in Southern California.

Michael Rouse, vice-president of diversity, philanthropy and community affairs for Toyota Motor Sales USA, said: “Education is one of Toyota's core philanthropic priorities, and the World Games is an inspiring event that unites the international community around the values of inclusion and acceptance.”

The World Games will take place in Los Angeles from July 25 to August 2, 2015.