Automobile Manufacturing
Sponsorship target in sight for Ben Ainslie Racing
Ben Ainslie Racing, the UK’s entry for the America’s Cup sailing series, has got closer to its sponsorship revenue target following British car brand Land Rover’s two-and-a-half year title deal, signed last month.
Nissan signs up with Swiss Football League ahead of new season
Japanese automotive manufacturer Nissan has reached an agreement to become an official sponsor of the Swiss Football League.
Daytona brings in Chevrolet and Fifth Third Bank as redevelopment nears conclusion
US motor racing circuit Daytona International Speedway has secured multi-year sponsorship deals with automotive manufacturer Chevrolet and financial services company Fifth Third Bank.
Partners sign up for NBA’s first Africa game
Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.
Hyundai replaces GM as NFL sponsor
Hyundai has replaced rival car manufacturer General Motors as an official sponsor of American football’s NFL.
Team New Zealand retains ties with Toyota
Team New Zealand has agreed an extension to its long-running sponsorship agreement with Japanese automotive giant Toyota to cover the 2017 edition of the America’s Cup sailing race.
Nissan seals Titans stadium naming rights
Car manufacturer Nissan has been unveiled as the new naming rights partner of the home of NFL American football franchise the Tennessee Titans.
Motul commits to motorcycling with major MotoGP and WSBK deals
French lubricant manufacturer Motul has moved to strengthen its presence in the professional motorcycling market by signing a wide-ranging sponsorship deal with the Dorna Sports agency.
Kia bolsters basketball portfolio with Fiba Asia Championships
Korean automotive manufacturer Kia Motors has agreed to become the presenting sponsor of the International Basketball Federation’s (Fiba) 2015 Asia Championship and Asia Women’s Championship.
Land Rover backs Ben Ainslie Racing on America’s Cup campaign
British automotive company Jaguar Land Rover has secured the title sponsorship position with the Ben Ainslie Racing team ahead of the 35th America’s Cup sailing event.
Oscaro.com links up with World Touring Car Championship
Online automotive spare parts retailer Oscaro.com has been unveiled as a partner of the International Motorsport Federation’s (FIA) World Touring Car Championship.
Audi links up with AFL’s Hawthorn
Australian Football League Aussie rules club Hawthorn has sealed a partnership deal with the Audi Australia division of the German automotive manufacturer.
CPL holds out for Hero, plans international growth
The Caribbean Premier League (CPL) T20 cricket tournament this month signed a one-year title sponsorship deal with motorcycle manufacturer Hero MotoCorp.
LNR renews partnerships for Top 14
The Ligue Nationale de Rugby, which operates rugby union’s Top 14 club competition in France, has renewed partnership deals with Orange, Land Rover and Gedimat for the top domestic division.
Hero secures top billing at CPL
Indian motorcycle manufacturer Hero MotoCorp has secured a title sponsorship agreement with the Caribbean Premier League Twenty20 cricket tournament.
Sponsors sign on as Air Race 1 World Cup prepares for launch
Motorsport series Air Race 1 World Cup has agreed several sponsorship deals as it nears the launch of its new international series of air races on June 7.
Jaguar eyes sales leap from Wimbledon deal
The Jaguar luxury car brand, has signed as the Official Car Supplier for this year’s Wimbledon tennis championships in a five-year deal.
Fiat Chrysler drives into Football League at play-offs showpiece
The English Football League has reached an agreement to make Fiat Chrysler Automobiles UK its official car partner.