Australian Football League Aussie rules club Hawthorn has sealed a partnership deal with the Audi Australia division of the German automotive manufacturer.
The three-year principal partnership deal will run from 2016 to 2018.
Under the agreement, the Audi logo will be displayed on the players’ shorts and coaches’ apparel and area. The club will also refurbish and rename its Grande Suite at the Melbourne Cricket Ground the ‘Audi Suite’.
“We believe the Hawthorn brand and greater Hawthorn member and supporter base can add exceptional value over the next three years to Audi’s strategic goal of premium market leadership,” Hawthorn chief executive Stuart Fox said.
Audi Australia managing director Andrew Doyle added: “Hawthorn’s credentials and philosophy formed a major factor in our decision to sponsor the club. Supporting our drive to become Australia’s leading premium carmaker, we undertake major sponsorships with iconic brands to build awareness and generate customer loyalty, and this newest deal with the AFL’s No.1 team was the ideal fit for Audi.”