Automobile Manufacturing
Hamburg Freezers extend auto partnership
German Ice Hockey League team Hamburg Freezers has extended its partnership with national car dealership Autohaus C. Thomsen.
Continental set for Copa do Brasil run
Tyre manufacturer Continental has expanded its football presence by becoming a sponsor of the Copa do Brasil knockout club football competition.
Audi drives into the future with Bayern Munich
Automotive company Audi has extended its long-term partnership with German Bundesliga champion Bayern Munich.
Hannover 96 revs up Volkswagen extension
The Volkswagen Commercial Vehicles arm of German automotive manufacturer Volkswagen has extended its partnership with Hannover 96, which plays in the country’s Bundesliga top-tier football club competition.
Toyo Tires keeps Zenit on right road for title defence
Russian Premier League champion Zenit St Petersburg has secured a sponsorship deal with Japanese tyre manufacturer Toyo Tires.
Audi partners with Chinese winter sports
German automotive manufacturer Audi has reached a sponsorship agreement with the China Winter Sports Administration.
Augsburg drives into Bundesliga season with Audi
German Bundesliga football club FC Augsburg has secured a commercial agreement with automotive giant Audi.
NFL’s Bills fixed up with Safelite AutoGlass
NFL American football team the Buffalo Bills has entered into a sponsorship deal with vehicle glass repair and replacement company Safelite AutoGlass.
Mercedes-Benz drives on with Turkish Basketball Federation
The Turkish Basketball Federation has extended its long-standing partnership with German automotive manufacturer Mercedes-Benz.
Bosch services DHB with expanded partnership
Multinational engineering and electronics firm Bosch has opted to expand its existing agreement with the German Handball Federation (DHB) by striking a new deal for its Bosch Car Service division to become a partner of the national governing body.
Hyundai commits to NFL International Series
Korean automotive manufacturer Hyundai has struck a deal to become a partner of the NFL American football league’s International Series.
Hyundai & Kia Motors gear up for PyeongChang 2018
Korean automotive company Hyundai & Kia Motors has agreed to become a tier one domestic sponsor of the PyeongChang 2018 Olympic and Paralympic winter Games.
Motul buys MotoGP and SBK rights in show of strength
French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).
Holden extends Netball New Zealand deal
Automotive manufacturer Holden has extended a partnership with the Netball New Zealand national governing body.
Datacol links up with Serie A’s Hellas Verona
Italian Serie A football team Hellas Verona has secured a sponsorship deal with fastening systems manufacturer Datacol.
BMW teams up with America’s Cup
Automotive manufacturer BMW has been unveiled as a global partner of the America’s Cup sailing event.
Hyundai joins Presidents Cup team
Korean automotive manufacturer Hyundai will be an official sponsor of the 2015 Presidents Cup golf tournament.
Pirelli affiliate to share Inter shirt branding
Italian Serie A club Inter Milan has agreed to add Driver, an affiliate of long-term sponsor and tyre manufacturer Pirelli, as a shirt sponsor for the 2015-16 football season.