NFL American football team the Buffalo Bills has entered into a sponsorship deal with vehicle glass repair and replacement company Safelite AutoGlass.
Under its first partnership with an NFL team, Safelite AutoGlass becomes the official auto glass repair and replacement partner of Buffalo Bills.
The terms of the agreement were not disclosed.
Safelite AutoGlass will serve as an official sponsor of the Bills training camp and receive on-field signage, while both parties will collaborate on a range of fan promotions including in-store player autograph sessions.
Additionally, Buffalo Bills’ Ralph Wilson Stadium will stage two Safelite AutoGlass windshield repair events over the coming months.