Automobile Manufacturing

PROJECT DETAILS Sponsorship title: Audi Cup Duration of sponsorship: 2009 – present (every two years) Entered by: Audi AG Sponsor’s industry sector: Automotive Rights

Korean automotive manufacturer Hyundai has signed a multi-year sponsorship deal with Italian Serie A football club AS Roma. The deal covers the 2018-19 to 2020-21 seasons

French automotive manufacturer Peugeot has extended its long-running sponsorship of Top 14 rugby union club Stade Toulousain

Japanese automotive manufacturer Isuzu has agreed a deal to become title sponsor of this year’s Ironman 70.3 World Championship triathlon event.

French car manufacturer Renault has signed a sponsorship deal with domestic Ligue 1 football club Paris Saint-Germain. The three-season deal names Renault as the official automobile partner of PSG

Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has agreed a deal to title sponsor the Las Vegas Bowl, an annual college American football game.

Korean automotive manufacturer Kia has agreed a deal to sponsor the ÖFB Cup, the annual club competition organised by the Austrian Football Association (ÖFB).

Visa Visa's deal with FIFA runs until 2023, including the next World Cup in Qatar.

Korean automotive manufacturer Hyundai has sealed a sleeve sponsorship deal with German Bundesliga football club Hertha Berlin.

Romanian car manufacturer Dacia has agreed a deal to become the principal partner of England Rugby League.

Korean automotive company Hyundai has agreed a deal to become the new sleeve sponsor of Spanish LaLiga football club Atlético Madrid.

German automotive manufacturer Mercedes-Benz has agreed a sponsorship deal with golf’s PGA Tour Series-China.

English Premier League football club Chelsea has today (Monday) unveiled Korean automotive company Hyundai as its new sleeve sponsor.

Italian motorcycle manufacturer Fantic Motor has extended its partnership with the Superbike World Championship (WorldSBK) motorcycling series.

German Basketball Bundesliga team Oliver Würzburg has extended a premium sponsorship deal with automotive supplier Brose.

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.