Automobile Manufacturing

State-owned automotive manufacturer SAIC Motor has agreed a sponsorship deal with the Chinese Super League, the top tier of club football in the country.

The England and Wales Cricket Board has expanded its partnership with the UK division of Korean automotive manufacturer Kia.

The Argentine Football Association has entered into a partnership with Japanese automotive manufacturer Nissan.

The Spanish Football Federation (RFEF) has agreed a sponsorship deal with Spanish automotive manufacturer Seat.

English Super League rugby league club Hull Kingston Rovers has named Motordepot Car Supermarket as its new main shirt sponsor.

German touring car series DTM has renewed partnerships with fuel supplier Aral and engineering company Bosch, while it has agreed a new deal with exhaust-system manufacturer Remus.

The Nigerian Football Federation has agreed a deal with the Simba Group, through which TVS will become the official motorcycle and tricycle partner of the men’s national team.

English Premier League football club Arsenal has signed a global partnership with China-based electric vehicle manufacturer BYD Auto.

German automotive manufacturer BMW has agreed a deal for its BMW i brand to title sponsor the Formula E electric car-racing event in the German capital of Berlin.

Campeonato Brasileiro Serie A football club Botafogo has agreed a kit sponsorship deal with vehicle battery manufacturer Baterax.

German automotive manufacturer BMW has extended its commitment to the BMW International Open European Tour golf event by a further four years.

German automotive company Porsche has expanded its relationship with the World Endurance Championship by agreeing a deal to supply official course cars for the motor-racing series.

Motorcycle accessories retailer Bihr has renewed its partnership with the International Motorcycling Federation’s (FIM) Motocross World Championship (MXGP).

Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.

German vehicle inspection company Dekra has renewed its long-running partnership with the German Football Association (DFB).

Chinese electric scooter brand Yadea became the second brand to sign as a Regional Supporter of the 2018 World Cup in a deal brokered by Chinese agency Desports,

AFL Aussie rules football team Melbourne FC has entered into a partnership with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan.

Indian automotive company Tata Motors has agreed a deal for its Nexon brand to sponsor the Indian Premier League Twenty20 cricket tournament.