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Hyundai adds Hertha Berlin to sleeve sponsorship set

Korean automotive manufacturer Hyundai has sealed a sleeve sponsorship deal with German Bundesliga football club Hertha Berlin.

Hyundai’s logo will be on the left sleeve of the club’s shirt from the start of next season until at least the end of the 2020-21 season.

Hyundai will replace Audi as the club’s automotive partner in what is the company’s first deal in the Bundesliga market.

The agreement represents the latest sleeve sponsorship deal struck by Hyundai in recent weeks, following partnerships with Spanish LaLiga club Atlético Madrid and English Premier League team Chelsea.