Rome 2024 lands Alitalia partnership

Italian airline Alitalia has agreed a deal to sponsor Rome’s bid to host the 2024 Olympic Games.

Alitalia has been designated the bid’s ‘top sponsor’ by the Rome 2024 organising committee. Alitalia is an existing partner of the Italian Olympic Committee (CONI) and will support the Olympic bid with a campaign entitled ‘Prossima destinazione Roma2024’.

The airline will make all its communication channels available to the bid committee, including inflight through magazines and announcements, on the ground in departure lounges and digital media activations.

Alitalia currently serves 27 airports in Italy and its chief executive, Luca di Montezemolo (pictured), is also chairman of Rome 2024. The airline sponsored the Olympics when the Italian capital hosted the multi-sport showpiece in 1960, and also backed the country’s staging of football’s Fifa World Cup in 1990.

Rome faces competition from Paris (France), Los Angeles (US) and Budapest (Hungary) in its bid to stage the 2024 Games. The International Olympic Committee will announce the host city in September 2017.