Virgin Money will pay £4m (€4.7m/$6.1m) per year over five years, 2013 to 2017, for the London Marathon title sponsorship rights, an uplift of 17.6 per cent on the previous £3.4m-per-year deal made by Virgin Enterprises in 2008.
Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.
CULTURE LOVERS are forever pointing out instances where life imitates art as testimony to the insights that artists can provide. Now, there is evidence that sponsorship has similar predictive powers (only without all the luvvies) as emerging airline sponsors start to dominate in the real world too.
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