The Air France airline has entered into a partnership with Amaury Sport Organisation, through which it will sponsor a range of running events.
The three-year deal runs until the end of 2019 and names Air France as an official partner of the Paris Marathon, Paris Semi-Marathon, 10km l’Equipe, Run in Lyon, Run in Marseille, Run in Reims, Run at Work and Run My City races.
Participants in these events will be granted special fares for Air France flights, as well as exclusive benefits with the airline’s loyalty programme, such as purchasing their race number with air miles.
Runners will also receive access to the ‘Air France Flying Blue Running’ private area upon departure and arrival.
Patrick Alexandre, executive vice-president of commercial, sales and alliances at Air France-KLM, said: “This partnership comes within the framework of Air France's strategy to support and promote running, a sport which is well-loved by many of our customers. Thanks to this agreement, these runners will be able to benefit from the products and services of Air France and the expertise of ASO, one of the main organisers of sporting events in France.”