Airlines

Turkey’s national flag carrier Turkish Airlines has performed an astonishing u-turn by announcing a deal to become a top-tier sponsor of the Uefa Champions League European club football tournament only to then deny that an agreement had been finalised.

Air Canada has announced a six-year partnership with the country’s teams which compete in ice hockey league the NHL.

South Korea’s national airline Korean Air has signed an official partnership agreement with the organising committee of the PyeongChang 2018 Olympic and Paralympic Games (POCOG).

Delta Air Lines has opted to expand its long-term partnership with the Atlanta Braves to include exclusive sponsorship of a hospitality facility within the MLB baseball franchise’s new SunTrust Park ballpark.

Tunisian airline Tunisair has entered into a short-term sponsorship deal with French Ligue 1 football club Stade de Reims.

Bosnian football club FK Sarajevo has signed a shirt sponsorship deal with Turkey’s national carrier Turkish Airlines.

American Airlines has agreed a deal to become a corporate sponsor of the Los Angeles Clippers NBA basketball franchise.

Russian airline Aeroflot has secured the main sponsor berth for the 2015 World Women’s Curling Championship.

Qatar Airways could add a stadium naming rights element to its sponsorship of Spanish Liga football club Barcelona as both parties negotiate a possible extension to their current deal.

American Airlines has agreed a long-term deal with Chicago Cubs to become a legacy partner of the redevelopment project for the Major League Baseball team’s Wrigley Field home.

Emirates airline has announced it will sponsor the 2015 GCC Club Cup, with the 30th edition of the football competition having kicked off on Tuesday.

The LATAM Airlines Group has reached an agreement for its TAM and LAN companies to serve as the official airlines of the 2015 Copa America.

Emirates airline has agreed a five-year title sponsorship contract with South African Super Rugby franchise the Lions in a deal that will incorporate naming rights to its famous Ellis Park home.

Dubai-based airline Emirates has signed a five-year extension to its shirt sponsorship deal with Italian Serie A football club AC Milan, with the new contract reportedly including a significant price increase.

German Bundesliga football club Werder Bremen has entered into a partnership with Turkish airline Onur Air.