Airlines
Basketball Bundesliga clubs secure new partners
German Basketball Bundesliga clubs Bayern Munich and s.Oliver Baskets have secured new commercial partnerships ahead of the 2015-16 season.
Australian Rugby Union takes flight with Qantas extension
The Australian Rugby Union has extended its long-term partnership with Qantas, the country’s national airline.
Schalke takes flight with Turkish Airlines
Turkey’s national carrier Turkish Airlines has entered into a partnership with German Bundesliga football club Schalke 04.
Japan Airlines supports Olympic deal with Fiba rights
Japanese carrier Japan Airlines has paid a seven-figure euros rights fee to become the Global Partner and Official Airline of the international basketball federation in a 17-month deal, from August 2015 to the end of 2016.
Singapore Airlines maintains backing of nation’s F1 race
Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.
Arabian Gulf League lands Emirates deal
Dubai-based airline Emirates has agreed a three-year commercial partnership with the Arabian Gulf League club football competition.
Eagles take flight with renewed American Airlines deal
American Airlines has renewed its partnership with NFL American football franchise the Philadelphia Eagles.
Japan Airlines lands global partnership with Fiba
The International Basketball Federation (Fiba) has secured a deal to make Japan Airlines a global partner.
Turkish Airlines wings in for Fenerbahce’s Champions League campaign
Turkish Super Lig football team Fenerbahce has agreed a shirt sponsorship deal with Turkish Airlines for its matches in Uefa club competitions this season.
Second-tier deals take Rio 2016 closer to $1bn
The domestic sales programme for the Rio 2016 Summer Olympic Games is once again gaining traction after signing four second-tier deals in the past three months.
All Blacks stay on board with Air New Zealand
Air New Zealand has renewed its sponsorship deal with the country’s iconic All Blacks rugby union national team.
LATAM Airlines Group wings in for Rio 2016
The LATAM Airlines Group has reached an agreement for its TAM Linhas Aereas and TAM Viagens companies to serve as official sponsors of the Rio 2016 Olympic Games.
All Nippon Airways to sponsor Fina World Championships
Fina, the global governing body for swimming, has reached a sponsorship agreement with Japanese airline All Nippon Airways (ANA) for its World Championships.
Delta Air Lines refuels Chelsea partnership
English Premier League champion Chelsea has signed an extension to its partnership with Delta Air Lines.
Emirates title sponsorship part of wider FA revamp
The FA Cup title sponsorship deal which England’s Football Association signed with Emirates this month keeps the association on course to hit its commercial revenue target.
Fiji International takes off with new airline partner
Fiji Airways has signed up as the official airline of the Fiji International golf tournament on the PGA Tour of Australasia.
Air New Zealand signs up for new marathon
Air New Zealand will serve as the title sponsor of the inaugural Hawke’s Bay International Marathon.
Tokyo 2020 opens second-tier category with airline deals
The Tokyo 2020 Organising Committee has signed All Nippon Airways (ANA) and Japan Airlines (JAL) as the first second-tier partners for the summer Olympic and Paralympic Games.