Airlines
Emirates to back low-level ‘flight’ across the Thames
SPONSORSHIP HAS got to be paying off for Emirates the Dubai-based airline
QPR deal drives UK mentions for AirAsia
IN THE SECOND part of Frontloaded's analysis of AirAsia’s sponsorship of English Premier League club QPR, Flightdeck, the social media tracker service from Havas Sports & Entertainment, reveals that t…
QPR deal triggers AirAsia online chat
WHEN THE STORY broke on July 29 that AirAsia CEO Tony Fernandes considered purchasing a controlling stake in Queens Park Rangers, 8
Etihad deal drives social media mentions
SOCIAL MEDIA TRACKER analysis by Havas Sports & Entertainment's proprietary tool “The Flightdeck” showed that social media mentions for Manchester City reached three significant peaks over the las…
Airlines: sky’s the limit for Emirates
THE ALMOST PERMANENT state of flux in the airline industry means that the use of sponsorship by carriers relates more to the type of airline than it does to size
AirAsia chief spreads his wings
TONY FERNANDES the ebullient entrepreneur behind Asia’s number-one budget airline, is on the verge of taking a big stake in Malaysia’s struggling flag carrier. Ai